Branding
[fusion_builder_container admin_label=”Genesis Preschool” hundred_percent=”no” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”no” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”0px” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”0″ padding_right=”” padding_bottom=”0″ padding_left=”” admin_toggled=”yes”][fusion_builder_row][fusion_builder_column type=”3_5″ layout=”1_3″ spacing=”yes” center_content=”yes” hover_type=”none” link=”” min_height=”” hide_on_mobile=”no” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”10px” animation_type=”” animation_direction=”left” animation_speed=”0.1″ animation_offset=”” last=”no”][fusion_text]
Rebrand and Remodel for Genesis Preschool
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Genesis Preschool needed a brand that was consistent through the facility as well as the marketing material that aligned with the age group of care provided. Before the rebrand, the walls were all painted different colors with absolutely no purpose or cohesion. The preschool wanted something new, fresh, colorful yet intentional,, and fitting for the age group. Many times, this problem is approached by just adding new colors to walls and redoing a logo. But in this project, it required more cohesion than what had been done in the past.
With the sunburst style, the angled line shapes were able to be translated many different ways throughout the facility and the round shaped logo as well. Color was applied to 2 of 4 walls per room to provide a colorful environment but not an overstimulating one. I created 3D foam circles with room lettering for above the doors while the main logo is made of wood to protect from damage.
Overall, the rebrand of Genesis Preschool was a hit. The director and families all enjoy the fresh, fun, and modern environment.
[/fusion_text][/fusion_builder_column][fusion_builder_column type=”2_5″ layout=”2_5″ spacing=”yes” center_content=”yes” hover_type=”none” link=”” min_height=”” hide_on_mobile=”no” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”0px” padding_right=”20px” padding_bottom=”20px” padding_left=”20px” margin_top=”25px” margin_bottom=”10px” animation_type=”” animation_direction=”down” animation_speed=”0.1″ animation_offset=”” last=”no”][fusion_imageframe image_id=”1329″ style_type=”none” stylecolor=”” hover_type=”liftup” bordersize=”” bordercolor=”” borderradius=”” align=”none” lightbox=”yes” gallery_id=”” lightbox_image=”” alt=”” link=”” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]http://toddeubanks.com/wp-content/uploads/2017/07/WallLogo.jpg[/fusion_imageframe][/fusion_builder_column][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”” center_content=”no” hover_type=”none” link=”” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” dimension_margin=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_separator style_type=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” sep_color=”” top_margin=”” bottom_margin=”-10px” border_size=”0″ icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” /][fusion_images picture_size=”auto” hover_type=”zoomin” 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video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”0px” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”0″ padding_right=”” padding_bottom=”0″ padding_left=”” admin_toggled=”no”][fusion_builder_row][fusion_builder_column type=”3_5″ layout=”1_3″ spacing=”yes” center_content=”yes” hover_type=”none” link=”” min_height=”” hide_on_mobile=”no” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”10px” animation_type=”” animation_direction=”left” animation_speed=”0.1″ animation_offset=”” last=”no”][fusion_text]
Brand proliferation for New Beginnings
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Genesis Preschool needed a brand that was consistent through the facility as well as the marketing material that aligned with the age group of care provided. Before the rebrand, the walls were all painted different colors with absolutely no purpose or cohesion. The preschool wanted something new, fresh, colorful yet intentional,, and fitting for the age group. Many times, this problem is approached by just adding new colors to walls and redoing a logo. But in this project, it required more cohesion than what had been done in the past.
With the sunburst style, the angled line shapes were able to be translated many different ways throughout the facility and the round shaped logo as well. Color was applied to 2 of 4 walls per room to provide a colorful environment but not an overstimulating one. I created 3D foam circles with room lettering for above the doors while the main logo is made of wood to protect from damage.
Overall, the rebrand of Genesis Preschool was a hit. The director and families all enjoy the fresh, fun, and modern environment.
[/fusion_text][/fusion_builder_column][fusion_builder_column type=”2_5″ layout=”2_5″ spacing=”yes” center_content=”yes” hover_type=”none” link=”” min_height=”” hide_on_mobile=”no” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”0px” padding_right=”20px” padding_bottom=”20px” padding_left=”20px” margin_top=”25px” margin_bottom=”10px” animation_type=”” animation_direction=”down” animation_speed=”0.1″ animation_offset=”” last=”no”][fusion_imageframe image_id=”1423″ style_type=”none” stylecolor=”” hover_type=”liftup” bordersize=”” bordercolor=”” borderradius=”” align=”none” lightbox=”yes” gallery_id=”” lightbox_image=”” alt=”” link=”” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]http://toddeubanks.com/wp-content/uploads/2017/07/NBBillboard.jpg[/fusion_imageframe][fusion_imageframe image_id=”1431″ style_type=”none” stylecolor=”” hover_type=”none” bordersize=”” bordercolor=”” borderradius=”” align=”none” lightbox=”no” gallery_id=”” lightbox_image=”” alt=”” link=”” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]http://toddeubanks.com/wp-content/uploads/2017/07/NBLogo.jpg[/fusion_imageframe][/fusion_builder_column][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”” center_content=”no” hover_type=”none” link=”” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” dimension_margin=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_separator style_type=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” sep_color=”” top_margin=”” bottom_margin=”-10px” border_size=”0″ icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” /][fusion_images picture_size=”auto” hover_type=”zoomin” autoplay=”yes” columns=”3″ column_spacing=”30″ scroll_items=”1″ show_nav=”no” mouse_scroll=”no” border=”no” lightbox=”yes” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””][fusion_image image=”http://toddeubanks.com/wp-content/uploads/2017/07/NB-Typography.jpg” image_id=”1430″ link=”” linktarget=”_self” alt=”” /][fusion_image image=”http://toddeubanks.com/wp-content/uploads/2017/07/GPBrochure.jpg” image_id=”1333″ link=”” linktarget=”_self” alt=”” /][fusion_image image=”http://toddeubanks.com/wp-content/uploads/2017/07/GPLogo-1.png” image_id=”1332″ link=”” linktarget=”_self” alt=”” /][/fusion_images][fusion_separator style_type=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” sep_color=”” top_margin=”” bottom_margin=”” border_size=”0″ icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” /][fusion_button link=”/web-design/” title=”” target=”_self” link_attributes=”” alignment=”” modal=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”cta-button” id=”” color=”custom” button_gradient_top_color=”#ec4858″ button_gradient_bottom_color=”#ec4858″ button_gradient_top_color_hover=”” button_gradient_bottom_color_hover=”” accent_color=”#ffffff” accent_hover_color=”” type=”flat” bevel_color=”” border_width=”” size=”xlarge” stretch=”yes” shape=”square” icon=”” icon_position=”left” icon_divider=”no” animation_type=”” animation_direction=”left” animation_speed=”1.0″ animation_offset=””]VIEW WEB DESIGN[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]